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World Trade
Organization

WT/DS99/R
29 January 1999
(99-0256)
Original: English

United States - Anti-Dumping Duty on Dynamic Random Access Memory Semiconductors (DRAMS) of one Megabit or Above from Korea

Report of the Panel

(Continued)


(i) Pricing Trends in the DRAM Industry

1.409 Korea's basic allegation is that the DOC erred when it concluded that the DRAM market experienced a significant downturn in 1996 that might continue well into 1997. Korea maintains that the record in the underlying administrative proceeding established that: (i) by the end of 1996, the DRAM market was firmly on the road to recovery; (ii) the DOC focused on price trends in the spot market and ignored data on Respondents' contract prices to original equipment manufacturers ("OEMs"); (iii) the DOC did not even "acknowledge" that DRAM costs constantly decline; and (iv) DRAM prices were not falling faster (or for a more sustained period) than DRAM costs.

1.410 In point of fact, when the administrative record closed to new factual information on 2 May 1997, the road to recovery for the DRAM industry was, at best, bumpy. First of all, the enormity of the 1996 downturn cannot be over-stated. It was the first year of negative growth for the DRAM industry since the downturn in 1985.293 As put by Kenneth Flamm, Hyundai's economic consultant, "[n]o forecaster predicted the exceptional magnitude of the enormous decline in DRAM prices that took place in the 2nd quarter of 1996."294

1.411 Secondly, the only reason anyone in the industry was talking about a recovery in 1997 is because the Korean producers announced production cutbacks toward the end of February, 1997,295 and not because the systemic problems which plague this industry (e.g., excess production capacity, excess supply, accumulated inventory) had corrected themselves.296 Therefore, while the announcement had a positive impact on the market,297 it was, at best, a temporary measure which could easily reverse itself.298 According to a February, 1997 report prepared by De Dios & Associates, and cited by Korea:

You will notice, however, that the basis for the momentum deviates from the normal causes of price increases. We did not mention overwhelming demand or true and prolonged lack of supply as reasons for the momentum. In the end, strong demand and prolonged lack of supply are the bases for a true shortage. What we have here is a temporary situation that will change.299

1.412 In its rebuttal submission, Korea will undoubtedly argue that one of the ways the market could have "changed" at this time was for the better. It will cite passages in the administrative record where various investment bankers and industry experts predict higher prices and better times for the DRAM industry in 1997.300 What it will ignore, is roughly the same number of experts who were not sure which way the market was headed and who openly expressed concerns about its future.301 This evidence, which was put on the record as late as 2 May 1997 (more than six weeks after the DOC's preliminary results), established that numerous forces threatened to reverse the market's brief turnaround, including:

  • the temptation on the part of Korean vendors to "ship more of their accumulated inventory";302
  • excessive customer inventories due to "slow PC end-use demand";303
  • the tendency of some Japanese producers to "weigh additional profit margin against strategic customer relationships";304
  • global oversupply and excess production capacity;305 and,
  • the pricing strategies of European and US DRAM suppliers.306

1.413 Moreover, the uncertainty surrounding the direction of the market had not resolved itself by the time the DOC issued its final results on 24 July 1997. For example, after initially rising on news of the Korean "production cutbacks," spot market prices for the 1Mx16 EDO DRAM decreased from the $7.45 to $8.09 range on 13 June 1997 to the $6.30 to $6.85 range on 27 June 1997.307

1.414 This evidence, when measured with the entire record, led the DOC to conclude:

In sum, although the DRAM market has stabilized somewhat, prices continue to fluctuate and a large degree of uncertainty about the direction of the market remains.308

1.415 Far from being a "tepid conclusion" which states the obvious, this finding by the DOC accurately described the volatile state of the DRAM market in the late spring and early summer of 1997. As the DOC emphasized in later sections of its notice:

wholly apart from the data concerning the 1996 downturn, ... our analysis indicates that market conditions in the DRAM industry remain volatile. As stated previously, while the plunge in prices began to stabilize somewhat in early 1997, recent data indicate that prices are headed downward again. For example, according to publicly available data, the average US price for a 16M DRAM fell from approximately $18.00 in May 1996 to approximately $7.00 in December 1996. According to Dataquest, the price for the 16M as of June 30, 1997, is approximately $6.50. This represents a 64 percent decline in prices between the end of the third period of review (April 30, 1996) and June 1997. Since DRAMs are a commodity product, it is reasonable to expect that Korean producers will match prevailing market prices in the United States.309

1.416 In short, Korea's claim that the DRAM market was firmly on the road to recovery by the end of 1996 is without merit.310 The DOC reasonably determined based upon facts properly established that US market conditions in the DRAM industry remained volatile during the first part of 1997.

1.417 Equally infirm is Korea's contention that the DOC ignored or disregarded: (i) Respondents' contract prices to OEMs, (ii) the constant decline in DRAM costs, and (iii) the absence of any evidence on the record which indicated that DRAM prices were falling faster (or for a more sustained period) than DRAM costs. On the contrary, the administrative record is replete with evidence that the DOC gave careful consideration to each of these matters before making its final determination.

1.418 For example, the DOC determined, based upon company-specific cost and price data provided by Respondents (and verified by the DOC), that as the market downturn in 1996 worsened after the close of the third review, Respondents were forced to price a "substantial" portion of all home market sales below their declining cost of production.311 In addition, the DOC verified, as Respondents had alleged, that their sales were based primarily on contract prices to OEMs (such as Compaq), as opposed to "spot market" prices, and that contract prices tended to lag behind market prices in a declining market.312 However, the DOC also determined, based upon record evidence, that: (i) contract prices to OEM customers follow the direction of prices on the spot market; and (ii) when Respondents restricted the supply of DRAMs to distributors and brokers in February of 1997 in order to stabilize spot market prices, their contract prices fell below the spot market.313 According to some industry observers, contract prices for DRAMs fell by as much as $4 below the spot market.314 In summarizing its conclusions on these points, the DOC stated, in part:

We disagree with the Respondents' assertion that the average US prices presented in the petitioner's analysis bear no relation to their actual US prices. We recognize that the petitioner based its analysis upon average US spot market prices instead of contract prices. However, based upon the average gross unit prices calculated using Respondent's own data from the POR, it appears that contract prices generally follow the same pricing patterns as spot market prices. There is even evidence on the record indicating that the actual contract prices were sometimes lower than the average spot prices presented in the petitioner's analysis.315

1.419 Finally, the DOC determined, based upon record evidence, that contract and spot prices were rapidly trending below Respondents' reported costs of production throughout the period that immediately followed the third administrative review.316 Indeed, part of the DOC's basis for this determination was price data for the first quarter of 1997 provided by some of Respondents' OEM customers and company-specific cost projections for the second quarter of 1997 contained in the Flamm Study.317

(ii) Inventory Levels

1.420 In the Final Results Third Review, the DOC stated:

although the Respondents have made public announcements regarding DRAM production cut-backs and it appears that the market has reacted with higher prices, it is unclear how much of an effect this will have on the overall supply of DRAMs.318

1.421 Korea contends that it "should have been obvious to the DOC that, in this commodity market, if prices were to rise and demand did not, then production and inventory would have been cut."319 According to Korea, "[t]here is no credible evidence on the record that production did not decrease just as Respondents stated."

1.422 On the contrary, a careful reading of the administrative record casts a large shadow of doubt over the "production cutbacks" announced by the Korean producers. First, record evidence indicates that the Respondents never actually "reduced" production. At most, they simply held back on previously announced increases in production.320 Secondly, the administrative record is awash in evidence that the Respondents orchestrated a very "clever" tightening of the spot market in February of 1997 by cutting back on shipments to distributors and brokers (who have a big influence on the spot price), while maintaining shipments to their "premium," OEM customers.321 The record also establishes that the Respondents were able to affect this change in the "market's psychology," as one observer put it, by accumulating inventory.322 Goldman Sachs, for example, informed clients as late as 14 April 1997 that the Korean producers never instituted any type of production cutbacks. Instead, they simply built up inventories "that will be unleashed on the market later."323

(iii) Petitioner's Allegation that LG Semicon and Hyundai Were Dumping in 1996

1.423 Korea argues that the DOC based its determination not to revoke the anti-dumping order on DRAMs from Korea, in part, on certain data reported by Respondents which showed that their home market sales made below cost increased at a rapid pace in May and June of 1996 as the downturn in the DRAM market worsened. Korea contends that because the DOC conceded that this information was "irrelevant" to its analysis of dumping, the DOC should not have relied on these data to inform its revocation decision. However, Korea misstates what the DOC actually did.

1.424 To begin with, the DOC did not disregard any home market sales on the basis that they were below cost when it calculated normal value in the final results of the third administrative review.324 Thus, any arguments based upon the requirements of the below-cost test under United States law are of no consequence.325

1.425 Secondly, the DOC did not equate sales made below cost during a two-month period with dumping. As the agency clearly stated in its final results:

We note that, according to the DOC's cost test methodology, these below cost sales were not sufficiently numerous for the DOC to reject as a basis for determining normal value in this third review. We also agree with LG Semicon that whether it made home market sales at prices below the COP during the two months immediately following the close of the third review period in and of itself does not demonstrate that dumping occurred.326

1.426 Instead, the DOC weighed all of the record evidence and arguments made by the parties before it decided that the requirements set forth in 19 C.F.R. � 353.25 (1997) had not been met. As the DOC explained in the final results of the challenged determination, Respondents' dramatic increase in below-cost sales immediately after the period of review was only one factor that influenced its decision:

. . . we find that the not likely criterion for revocation has not been satisfied for the following reasons: (1) The Respondents' own sales and cost data indicate that there were a substantial number of home market sales made at prices below COP during the two months immediately following the close of the third administrative review; (2) the lowest point of the downturn, in terms of DRAM pricing and other market conditions, did not occur until after mid-1996 (well after the end of the third administrative review period); (3) publicly available spot market pricing data, when viewed in conjunction with the Respondent's cost data, extrapolated to a future point in time, indicate that LG Semicon and Hyundai may have made US sales at prices below COP during 1996; (4) Respondent's own pricing data indicate that [their] contract prices generally follow the same pricing patterns as spot market prices. . . [I]n light of the market conditions during the downturn and the fact that the months actually examined during the POR did not include the lowest point in the downturn, we find that the existence of below-cost sales during the May and June of 1996 suggests that the number of below-cost sales increased following the end of the third review period as the DRAM market worsened. As prices in the DRAM market fell, a substantial number of sales were made below cost. This pattern is suggestive of deteriorating market conditions that often give rise to dumping.327

(iv) Whether Korean DRAM Producers Can Remain Competitive in the US Market without Dumping

1.427 Korea asserts that the Respondents had no incentive to dump in the United States because they were either establishing production facilities in the United States, had limited sales to the United States, or because demand in other parts of the world was so great they could afford not to dump in the United States.

1.428 With respect to Korea's assertion that LG Semicon's share of the US market was too small to justify dumping, the record actually demonstrates that the company's share of the US market, both in relative and absolute terms, was far from insignificant.328

1.429 As for Korea's claim that both Respondents focus more on Southeast Asia and/or Europe, and less on the United States, the record confirms that the United States is home to the world's largest consumers of DRAMs, including important customers of both LG Semicon and Hyundai.329 Moreover, data obtained from Dataquest shows the Americas to be close to twice the size of other regional markets for DRAMs. In 1996, for example, the Americas accounted for a reported $10,107 million in DRAM consumption, compared with $5,895 million for Asia/Pacific (excluding Japan), $5,166 million for Japan, and $4,759 million for Europe.330 In addressing these issues in the Final Results Third Review, the DOC stated, in part:

... the United States is part of the world's largest regional market for DRAMs, with considerable growth potential. Given the importance of the US market, as a general matter, even a producer with a relatively small market share would have an incentive to ride out industry downturns. The fact that DRAM producers, including the Korean Respondents, have historically been found to have dumped during downturns supports this conclusion.331

1.430 Finally, Korea's claim that Hyundai had no incentive to dump because it is building a DRAM factory in the United States cannot be sustained. First of all, what little information is on the record regarding this issue indicates that the plant had not been completed, let alone begun commercial operations, at the time the DOC issued the Final Results Third Review.332 Secondly, there is nothing on the record of the underlying administrative proceeding which demonstrates that Hyundai would not continue to import DRAMs into the United States once the plant was completed.

To continue with Rebuttal Arguments Made by Korea


293 LG Semicon Case Br., Ex. B (VLSI Research) (Ex. USA-15); Case Brief of Hyundai, Ex. 2 at 5 and Fig. 3 ("Flamm Study") (Ex. USA-12).

294 Id., Ex. 2 at 22 (emphasis added by the United States).

295 Micron Rebuttal Br., Ex. 1 (Goldman Sachs) (Ex. USA-26); Case Brief of Hyundai, Ex. 7-11 (Ex. USA 12).

296 See, e.g., Case Brief of Hyundai, Ex. 10 (Morgan Stanley) ("the global oversupply problem still remains") (Ex. USA-12). For a fuller discussion of the economic forces that were pulling on the DRAM industry during the very volatile period before and after the DOC's preliminary results in this case, see Id., Ex. 5 (De Dios & Associates: "The DRAM Market Advisor") (Ex. USA-12).

297 Indeed, spot market prices for 16 Meg DRAMs reportedly rose by approximately twenty percent on mere rumors of the announcement. Id., Ex. 7 (Electronic News) (Ex. USA-12).

298 Id., Ex. 5 (De Dios & Associates) (Ex. USA-12).

299 Id. (emphasis added by the United States).

300 See, e.g., Id., Ex. 10 (Morgan Stanley) and Ex. 15 (Merrill Lynch) (Ex. USA-12); LG Semicon Case Br., Ex. B (VLSI Research) (Ex. USA-15).

301 See, e.g., Case Brief of Hyundai, Ex. 5 (De Dios & Associates: "The momentum and market psychology can still shift back in the opposite direction.") and Ex. 7 (Electronic News: "... others are left wondering if the market can absorb the combined capacity coming from Korea, Japan and elsewhere ...") (Ex. USA-12). See also Letter from Hale and Dorr to Secretary of Commerce, 2 May 1997, at Ex. 1 (Electronic Buyers' News (28 Apr. 1997): "The mainstay 16-Mbit market last week continued to be highly unstable. Analysts and independent distributors all agreed that average selling prices slipped about 10 percent in the spot market.") (Ex. USA-33).

302 Case Brief of Hyundai, Ex. 5 (De Dios & Associates) (Ex. USA-12).

303 Id.

304 Id.

305 Id. See also Id., Ex. 10 (Morgan Stanley) (Ex. USA-12).

306 Id. As if to underscore this point, Compaq Computer Corporation ("Compaq"), one of Respondents' "premium" OEM customers in the United States, stated in a letter to the DOC on 15 July 1997 that "[t]here is only one, worldwide DRAM market. What is done in Europe affects the market in the United States." Letter from Vinson & Elkins (on behalf of Compaq, et al.) to Secretary of Commerce, 15 July 1997, at 4 (hereinafter "Compaq Ltr.") (Ex. USA-34).

307 Final Results Third Review, 62 Fed. Reg. at 39817, citing Dataquest ("The Semiconductor DQ MONDAY Report," Issue 24, 23 June 1997, and Issue 25, 30 June 1997) (Ex. USA-1).

308 Id.

309 Final Results Third Review, 62 Fed. Reg. at 39818 (emphasis added by the United States) (Ex. USA-1).

310 Also without merit is Korea's claim that the DOC based its determination solely "on events during calendar year 1996 ; and it did so despite acknowledging that market conditions in the DRAM industry had recovered in 1997." The DOC based its final determination upon properly established facts covering 1996 and 1997.

311 Analysis Memorandum from Program Manager to Deputy Assistant Secretary for Import Administration, 16 July 1997, bates no. 41-45 (hereinafter "Final Analysis") (Ex. USA-35).

312 Final Analysis, bates no. 52. See also LG Semicon Case Br., at 31-34 (Ex. USA-15). The DOC did not verify, and the record does not support, Korea's suggestion that contract prices were set over a "long-term." In a volatile market such as the one that prevailed throughout 1996, DRAM customers, such as Compaq, insist upon renegotiating their purchase prices at least every quarter. Final Results Third Review, 62 Fed. Reg. at 39819 (Ex. USA-1).

313 See, e.g., Case Brief of Hyundai, Ex. 5 at 12 (De Dios & Associates) (Ex. USA-12), Ex. 9 (Computer Reseller News) (Ex. USA-12), and Ex. 11 (Electronic Buyers News) (Ex. USA-12). According to Morgan Stanley, "[t]he Korean firms executed the change skillfully. For example, they used a clever tactic when they cut their shipments to discount brokers, who have a big influence on the spot price." Id., Ex. 10 (Morgan Stanley) (Ex. USA-12).

314 Id., Ex. 9 (Computer Reseller News) (Ex. USA-12).

315 Final Results Third Review, 62 Fed. Reg. at 39817-18 (Ex. USA-1). Later in the notice, the DOC revisited the relationship between spot and contract prices during the first several quarters of 1997: "In fact, even into 1997, prices to OEM customers remained depressed, and below spot market prices, even as the spot market prices began to show some increase." Id. at 39819.

316 Final Analysis, bates no. 52-57, and 59 (Ex. USA-35).

317 Id. bates no. 59. While it is true that the DOC considered many aspects of the study prepared by Dr. Flamm to be unduly optimistic, see Final Results Third Review, 62 Fed. Reg. at 39818, Korea's repeated assertion that the DOC "ignored" or "summarily rejected" the study rings hollow. The DOC not only scrutinized every inch of the study, see, e.g., Final Analysis, bates no. 58 (Ex. USA-35), but actually compared some of Dr. Flamm's optimistic projections of future costs with prices reported by several US customers of Respondents.

318 62 Fed. Reg. at 39817 (Ex. USA-1).

319 Whether "obvious" or not, Korea claims, without support or citation, that "[i]nventory levels naturally decreased and prices rose in response to these production and inventory decreases."

320 Case Brief of Hyundai, Ex. 10 at 1 (Morgan Stanley: "hold down increases in 16m DRAM production . . . The recent announcement by the Koreans is that they will hold capacity expansion 30 percent below originally projected levels.") (Ex. USA-12) and Ex. 11 (Electronic Buyer's News: "scale back a planned 16-Mbit production expansion by 30 percent") (Ex. USA-12).

321 Id., Ex. 10 at 2 (Morgan Stanley) (Ex. USA-12).

322 See, e.g., Case Brief of Hyundai, Ex. 5 at 2-3 & 6 (De Dios & Associates) (Ex. USA-12).

323 Micron Rebuttal Br., Ex. 1 (Goldman Sachs) (Ex. USA-26).

324 Final Results Third Review, 62 Fed. Reg. at 39817 (Ex. USA-1).

325 Under section 773(b) of the Act, home market sales that are below cost may be disregarded in the calculation of normal value if they are made "within an extended period of time." 19 U.S.C. � 1677b(b)(1) (1997) (Ex. USA-19). "As in the [AD] Agreement, the term 'extended period of time' is defined in new section 773(b)(2)(B) as being normally one year, but not less than six months." Statement of Administrative Action (URAA), H.R.Doc. 103-316, vol. 1, at 831-32 (1994) (Ex. USA-36). Since Respondents' prices did not begin to fall below their costs in substantial quantities until the end of the period covered by the third administrative review (i.e., 1 May 1995 to 30 April 1996), none of these sales were excluded from the DOC's calculation of normal value. Final Results Third Review, 62 Fed. Reg. at 39817 (Ex. USA-1).

326 Id. at 39817.

327 Id.

328 Final Analysis, bates no. 50 (Ex. USA-35).

329 Id.

330 Id.

331 62 Fed. Reg. at 39819 (Ex. USA-1).

332 Case Brief of Hyundai, at 26 (Ex. USA-12).